Why You Absolutely NEED to Implement Personalized Web Experience

Those who have been veterans of marketing know that it has layers and layers upon it. Marketing cannot be achieved by doing one thing: say, following the SEO concept or anything as such. One has to know a number of things to finally achieve what marketing is supposed to achieve. Today we are going to talk about one of these many layers: Personalized Web or Website Personalisation.

What Is A Personalized Website?

Have you ever noticed how Amazon brings up things similar to whatever you seemed or shown to have an interest the previous time? You may say that Amazon has personalized itself according to you! According to Monetate, Website Personalisation is the process of creating a fully customized experience based on collected data to dynamically populate the best possible User Experience (UX) for each individual user. In simple terms, it is creating websites which are made for each of your customers, individually.

This concept isn’t exactly new. For example, you enter your regular diner, and the waitress says, “Scrambled eggs and bacon for you, right? Or will you rather like some egg noodles and soda?” And you choose one of the options. What prompted the waitress to ask you the question? Easy, it’s because she had studied your orders before and she used her previous knowledge to personalize your experience at the diner. Ta-da! The more techie version of this is a personalized website.

5 Reasons Why You Need It:

There are thousands of companies out there and each of them want to have the maximum profit they can: so do you. You aren’t only competing with companies at your level, but also worldwide companies like ebay, Amazon, etc. So, there is only one option left: you have to try to be as good as them.

Web Personalisation is used by Amazon, the world's leading and most preferred online shopping site. All the more reason why you should do it too, to show your potential customers that you are no beginner.

Now, should you only do it because the big companies are doing it? Obviously not, because there are more benefits of having your website personalized.

1. Better converting calls-to-action.

CTA or Calls-to-action is a piece of content intended to induce a viewer, reader or listener to perform a specific act. In layman’s terms: it’s a piece of content which will turn a potential buyer to an assured buyer. Now, according to Jeffrey Vocell, personalized CTAs perform 202% better than basic CTAs. Personalisation and “paying attention” pays off big time. According to pardot.com, businesses having personalized websites have an average of 19% higher sales.

2. Better Product Recommendations.

Irrelevant content recommendations are very irritating. In the world, where people are accustomed to seeing what they want, be it on Google, or Facebook, or Instagram, seeing something they will definitely not like will seriously put them off. Therefore, to appease your potential customers it is very important to show them stuff they are interested in.

3. Increased User Engagement

When people see something they like, they are compelled, as though by some supernatural force, to explore it more. By showing them your personalized website, you are compelling them to explore your website, thus increasing user engagement.

4. And, Most Importantly, Intimacy with the Customers.

When your customers feel like you know about them, care about them, they too get attached to you. It is human psychology. According to research, 79% of consumers only consider brands which show that they care about them.

5. Higher Conversions

If you have an E-commerce website, then by personalizing said website, you can convert a large portion of your traffic. According to kibocommerce.com, 63% of consumers are influenced by personalized product recommendations. Of course, this is because of the previous point: they start to feel like they can trust you.

6. Let the Numbers Speak

According to thinkwithgoogle.com, 89% of U.S. marketers said that personalization on their websites resulted in increased revenue. 89%! It is definitely not a small amount, is it?

With an experienced team, Ad Marketings can help you achieve your goals of personalized customer experience. Connect with us today!